In this fast-paced world, operational excellence no longer ensures survival. Instead, companies need to outperform their markets by changing at the pace and scale of those markets. The brands that were your lifeblood will likely not be the same brands that keep you alive in the future. And, your competitive advantages may not keep you ahead of the pack going forward; in fact, they could become disadvantages. Keep your focus on the future and on the evolving market. Don't necessarily turn your back on what has worked previously; but do be careful to not be wedded to your past.
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